Writing your own content vs. outsourcing to a professional

Writing your own content vs. outsourcing to a professional
April 15, 2016 Madeleine Helme

Blogs, social media posts, website content, emails, adverts…the list goes on. There is plenty of content that your business might need creating. However, it’s not always easy to find the time or the motivation to do it, and do it well. So, what’s the solution?

Rather than placing extra pressure on yourself or one of your employees to create high class content week in and week out, there is always the option of outsourcing your content writing to a professional. Some business owners might not feel comfortable doing this, however.

If you’re struggling with this decision? Here are a few pros and cons of outsourcing your content writing to a freelance writer.

Pros:

Save time – There are plenty of things for you to be focusing on without having to worry about writing blogs or social media posts. Outsourcing to a professional gives you and your employees more time to spend on building and running a successful business.

Find someone with better writing skills – Not everyone can write well. If you know that your writing skills aren’t the best, that you’re prone to spelling mistakes or don’t fully understand where apostrophes belong, outsourcing to a professional might be your best option. This way, you know that good quality content is going out that has a positive effect on your reputation.

Get a layman’s insight – You know everything there is to know about your industry; all the ins and outs and every little complexity. Unfortunately, your audience might not. The reader might not understand your blogs if you fill them with technical language. If you hire someone who is less familiar with the subject, they are more likely to be able to communicate the topic in an easily digestible manner that your reader will understand.

Consistency – You start out with the best intentions, but then work starts piling up and the business blog gets put on the back burner. You know that content is regularly being created if you hire someone to write blogs for you. This gives you one less thing to worry about.

Cons:

No one knows your business as well as you do – Any writer you hire, no matter how high their skill level is, will not know the intricacies of your business as much as you do. Sure, they can do their research, but it’s likely that you as a business owner or employee will still be able to communicate messages from your own business more effectively.

Not developing your own voice – By writing your own content, you will develop your own voice, as an individual or as a business, that you like to communicate in and that your readers become familiar with. If you hire a writer, they may have their own style of writing which is not attuned to yours. If you can find a good writer, however, they may be able to adapt their style of writing to the tone of voice you are looking for.

Cost – Obviously, there is a cost involved with hiring a professional writer. You may be able to find low-cost writers online, but will they be able to deliver the quality of work you are looking for? Trustworthy freelance writers that produce good quality content are likely to come at a higher price. You need to decide whether the return you get from having good quality content is worth the price you pay.

Hard to know who to trust – There are plenty of people out there claiming to be the best writers. How do you know who you can trust? There’s always a chance that you hire someone who doesn’t meet deadlines or provides you with poor quality content. Ask to see samples of their work before choosing who to hire to get an idea of their writing skill.

Our verdict

The best solution will be different for each business. If you don’t think you have the time or the ability to write content that will look good on your website and encourage interaction, then hiring someone to write it for you is probably the best option.

If you are struggling with time but are still determined to do it yourself, try devoting one day out of the month to blog writing. You can write a few at once and schedule them to go out for the rest of the month.

When outsourcing, try looking for bloggers or copywriters in your area. You can also find freelance writers online on websites such as Upwork and Freelancer.

After working in marketing for two years I decided to become a freelance writer. In my spare time I enjoy watching films and television and keeping fit through going to the gym and practising taekwondo.