What does your business card say about you?

What does your business card say about you?
June 9, 2016 Madeleine Helme

Although a lot of our communications have moved online in the 21st century, face-to-face networking still plays an important part in business. Having real conversations with people and making eye contact while doing so is a much more personal way of developing a relationship. This gives you a better chance of leaving a lasting impression.

At a business networking event, or even just during a random encounter with a potential client, the best and most professional way to exchange contact information is with business cards. The business card you hand over to someone has a real impact on the impression that you leave them with. If you don’t have a business card or if you hand over a card that looks cheap, this will make you and your business look unprofessional.

You can get business cards for cheap online. However, you are better off investing money into getting them professionally designed and printed to give a good first impression. When getting your business card designed, it is important that your card…

Is high quality

Your business card should look, and even feel, high quality. It is important to think about the thickness and texture of the material it is printed on, the clarity of the text and images printed, and also the design of the card. A well-designed, good quality business card will make people think that you are professional and that your business is successful enough to spend good money on your marketing materials.

Leaves a lasting impression

You want to create a business card that is really memorable. The quality mentioned in the last point will help with this, as people will remember the quality of your card. If you are in a creative industry such as design, you could create something out of the ordinary. Create something memorable that people will want to show their colleagues and friends.

Makes it clear what you do

It should be clear from your business card what it is that you do or sell. If your business name doesn’t make it clear, then you could add a tagline or an image that gets the message across at a glance.

Fits in with your branding

The logo featured on your business card, the fonts you use and the color of the card should all reflect your company’s brand. It should appear the same as, or similar to, all of your other marketing materials, both online and offline. This will help people to recognize your business when they come across it on other platforms.

Contains accurate information

It sounds obvious, but you need to make sure that all of the information contained on your card is accurate. If you have an out of date phone number or email address, or if there is a typo in either of these, then people won’t be able to get in touch with you. Plus, any errors on your card will make you and your business look unprofessional. It suggests that you don’t pay attention to detail.

Your business card is still an important part of marketing your business and yourself. You should make sure that it is saying the right thing and giving off the right impression.

After working in marketing for two years I decided to become a freelance writer. In my spare time I enjoy watching films and television and keeping fit through going to the gym and practising taekwondo.