Blogs are becoming more and more prolific online; experts, businesses and regular people alike are all starting up their own blog to tell the world their story. The good news is that you don’t have to be an expert writer or lead the most exotic life to get involved; blogging can be a great tool for any business, no matter what industry you are in. To convince you of this, here are our top 7 reasons for having a business blog.
Establish yourself as an expert
Publishing blogs related to your industry will help to establish you as an authority in it. Sharing the latest news, explaining how to do something, sharing information or providing a helpful guide to your customers and prospects will prove to them that you know what you are talking about. This will show them that you are an authority in your industry that they can trust, making them more likely to buy from you.
Willingness to help
By showing your readers that you are willing to help by providing them with useful information, tips and advice, even before they have shown any interest in buying from you, you help to build a good relationship. Your readers will be happy to come to you for advice in the future, and are much more likely to buy from you than a competitor who hasn’t helped them out before.
Google and other search engines love fresh content. By updating your website content or adding new pages to it, Google sees that your website is still relevant and are more likely to point people towards it when they search for keywords found on your site. Having a blog on your website that you update regularly is one of the easiest ways to keep your website content up-to-date.
Another way your blog acts as an SEO tool for your website is through the content you write. It can be difficult to fit all of the necessary keywords in your website content without making it look spammy. Content stuffed with keywords will put your readers and search engines off. If you write blogs about topics related to your business, you can add more naturally occurring keywords to your website. This means your website will be easier to find through search engines.
Sharing interesting and engaging content on your business blog will encourage readers to share it with people they know. If someone shares a link to your blog on their social media profiles or their own blog, then this creates more inbound links to your blog page. This is also good for SEO because Google likes to see that real people are interested in your content and want to share it. If Google sees this, they will be more likely to suggest it to others. This will also help to increase traffic to your website, which is always a good thing.
With more traffic to your website also comes the potential of more leads. When people land on one of your blogs, it’s important that the content is interesting and engaging enough to make them want to continue reading. Include a call to action at the bottom of the blog to increase the likelihood of them converting; a call for them to contact you or a link to download a free eBook, for example.
The final benefit to creating a business blog is that it can be done entirely for free. Blogging platforms such as WordPress and Hubspot allow you to create and maintain your own blog at no cost, and you don’t have to be a tech-whiz to figure it out. Obviously, there will be costs involved if you’d rather hire a professional to design or write you blog for you. If you’re undecided, take a look at some of the pros and cons of hiring a freelancer for your blog.
These are just a few benefits of having a blog for your business, but there are many more advantages to blogging. If we’ve convinced you, then it’s time to take some action and start your own business blog.