Having a blog on your website is a real draw. It provides visitors to your website with some extra value, encouraging them to stay on your site for longer and visit more unique pages. It is also a good way to get your website found through search engine optimization. People can find each blog post through search engines as well as your main website content, so you could experience a big boost in traffic.
Not all blogs are effective at bringing in more website traffic, though. To help your blog become more successful at this, here are a few simple SEO tricks to help your blogs perform better in search engines.
Firstly, you need to decide which keywords you want to target in your blog posts. This can go either way; you could think of a topic you want to write a blog about and then decide which keywords to target in this blog, or you could research popular keywords related to your industry and think of a relevant topic that could target these keywords.
Keyword stuffing is a thing of the past. Successful bloggers place more of a focus on the user experience while trying to incorporate keywords in naturally, rather than forcing them into your content and making it difficult to understand.
Headlines, Tags and URLs
Don’t just think about your blog content when it comes to keywords; there are plenty of other places within your webpage where you can sneak them in. Try to incorporate your main target keywords into the headline of your blog, ideally at the front of the headline as this makes it rank better for it. However, just like with your blog content, don’t force this. Your headline should still be compelling enough to encourage people to click on it.
Search engines also take your URL into consideration, so make sure you include your keywords in there if you are able to customize it. Again, earlier in the URL is better than at the end of it. Include your keywords in the tags on your blog as well for even better indexing. Try not to be repetitive with your tags, though, as these may be treated as duplicate content.
Earning backlinks to your blog posts helps to give it more authority, which Google loves. Try to secure backlinks from good quality domain names because these will be better for your search rankings. Buying backlinks could lead to consequences from Google, including domain names being banned.
Sharing your blogs on your social media profiles and encouraging your followers to share them is a good way of earning quality backlinks. You can also link to your own blogs within other blogs you write when the topics are related. Guest blogging is another great way to secure backlinks from other authoritative sites.
Optimize Your Page
The way your blog page and each individual webpage is designed matters to Google. If your webpages have sloppy coding and long load times, then they are likely to get downgraded in search results. Make sure your webpages are properly coded, that there are no broken links on the page, and that any images you have used have been resized so that the file size is not too big.
Installing a site map on your website lays all of your content out in one place. This makes it much easier for Google to index the content of your site. For most content management systems, you should be able to install a plugin that creates a site map for you. If you are using WordPress, you can install the Google XML Sitemaps plugin.
These are a few tips to get you started with improving the SEO of your blogs. Remember, the content you produce also plays a big factor. Write blogs that people will be interested in and will want to search for online and share with their social networks, and people are much more likely to pay you a visit.