Should You Build an App for Your Business?

Should You Build an App for Your Business?
August 30, 2016 Madeleine Helme

The amount of time people spend on mobile devices is increasing year on year, and research shows that the majority of this time is spent on mobile apps as opposed to mobile web browsers. In 2014, this figure was at 86% for app usage and 14% for browsers. It is proven that mobile users are on apps, so businesses can certainly benefit from having their own mobile app.

The majority of small businesses think that this strategy does not apply to them; that it is only something for the large, well known brands with a big budget and big audience base. However, for businesses of any size, mobile apps can be a lucrative sales, marketing, and customer service tool. Plus, having an app developed doesn’t have to break the bank anymore with useful tools to help build a mobile app at a more affordable price.

Still, apps might not suit every single business. Read some of the benefits of having a mobile app to find out if it would benefit your business.

Keep in touch

Most smartphone users have their phones with them at pretty much all times throughout the day. Having an app on someone’s phone allows you to connect with them on an almost 24/7 basis. This means that you can get in touch with them through push notifications at almost any time. Plus, they can easily get in touch with you whenever they want. This is great for efficiently responding to customer complaints and queries. Better customer service will lead to more loyal and satisfied customers.

Target local customers

Mobile apps are especially handy for local businesses. Because they are with them wherever they go, mobile apps help you to target customers when they are in a specific location. This is achieved through GPS technologies in smartphones, as long as they are enabled. This allows you to target potential customers by sending them special offers and discounts when they are near your store, café, or restaurant, for example. This will encourage them to visit you and take advantage of this exclusive offer, helping to boost your sales.

Stay front of mind

Once someone has downloaded an app, it is there on their smartphone for them to see every day. Even if they don’t use your app very often, they will still see that icon representing your brand on a regular basis, perhaps even multiple times per day. Research has shown that apps lie dormant on a users’ smartphone for an average of 12 weeks before they decide to delete it. So, even when they stop using your app, you could potentially still get an additional 12 weeks of exposure. If your brand stays at the front of their mind for an extended period of time, they are more likely to think of you when they need your services.

Make a profit

Even if your app isn’t used directly to make sales for your business – it might just be for keeping your customers updated with the latest news, for example – you can still turn a profit from it. In-app advertising is very popular among advertisers. Selling ad space within your app is a good way to earn back the money spent developing the app, and then some. Of course, the extra exposure gained for your business through your app should also help with your bottom line.

With a bit of creative thinking, there are so many possibilities of what you can do with a mobile app, even if you don’t have the most fun or exciting business. So, start thinking about how a mobile app can help your business grow and become more efficient.

After working in marketing for two years I decided to become a freelance writer. In my spare time I enjoy watching films and television and keeping fit through going to the gym and practising taekwondo.