Be Our Guest: The Benefits of Guest Blogging

Be Our Guest: The Benefits of Guest Blogging
January 23, 2017 Madeleine Helme

So, you’ve got your blog page going and are regularly publishing top quality content. It’s a great start but, for most bloggers and businesses, this in isolation is not enough. You need to employ additional tactics to really boost your readership and the amount of traffic you receive. Sharing your blogs on social media or sending them in your e-newsletters is a good start, but one really effective strategy that you might not have thought of is guest blogging.

What is guest blogging?

Writing a blog to be published on someone else’s website is known as guest blogging. You might wonder why you’d want to provide content for another blogger or business when it’s difficult enough to create enough quality content for yourself, but the rewards earned from guest blogging will be plentiful. Here are a few key benefits to guest blogging.

More traffic to your website

Guest blogs are generally accompanied with a short bio introducing the reader to the guest blogger. Within this, or even within the content itself if it fits the context, you can link back to your own blog, website, or social media profiles. This provides your site with more exposure. If someone reads your guest blog and likes the content or your style of writing, they might click through to find more of your content. This helps to drive more traffic to your website and increase readership for your blog.

It’s great for SEO

These links from other blogs also benefit your website traffic because they are a real boost to your SEO. High-quality backlinks to your site are an important factor in search algorithms. The more inbound links you have to your site from authoritative sites, the higher Google will rank your site. This means that your website is more likely to be found in searches related to your brand.

Establishes authority

If your name constantly pops up on blogs related to your industry, then readers will start to remember you and see you as an authority figure in that niche. Sharing your expert opinions and insights will build up trust and recognition, leading to greater interest in your content. This means that people are more likely to come to you when they need the latest news or an answer to a question related to that field. They are also more likely to trust the products or services that you provide. So, make sure that your guest blogs provide insightful content to establish this expertise.

Reaches a new audience

You can keep sharing your blogs in your own newsletters and on social media, but this is mostly going to reach the same audience each time. What you want is to reach new readers to circulate your content even further around the web. Another website will have loyal readers that might not have even heard of your blog before. Guest blogging on this website will expose an entirely new audience to your content. Contact websites and blogs that share subject matter related to your field of expertise, or ones that are likely to appeal to an audience with similar interests to yours.

Benefit from the reputation of other sites

This point is especially beneficial if your blog is not very well known. People won’t necessarily trust what a blogger says if they have never heard of them before. Someone reading your blog for the first time may wonder who you are and where your authority comes from. If you get your content published on a well-known, reputable blog or website, it is like you are given a seal of approval from that site. If a little-known, independent marketing blogger managed to get their content published by a major brand like HubSpot, for example, then it’s likely they know what they’re talking about and can be trusted.

Helps you improve your writing

A nice consequence that comes from the practice of guest blogging is that your writing is likely to improve. If you send someone a guest blog to publish on their network, they won’t accept it unless it meets the standards of the rest of their content. Although some people might not get back to you at all, others might tell you why they won’t feature you. This feedback can be really useful for helping you identify what you need to improve on in your blog writing.

When you next plan your upcoming content schedule for your own blog, try to incorporate a couple of guest blogs. Research which blogs might be a good fit for your content and study the kind of topics they discuss to get ideas for blogs to submit to them. Even one guest blog per month could see huge increases in your own blog traffic.

After working in marketing for two years I decided to become a freelance writer. In my spare time I enjoy watching films and television and keeping fit through going to the gym and practising taekwondo.