B2C Marketing

  • Online customer reviews for business

    Why your business needs online customer reviews

    Recommendations from real people are a powerful influence on consumers’ buying habits. Traditionally, these recommendations came from our friends, family…

  • Creating user personas

    What We Can Learn About User Personas From The Sims

    We’ve talked about the difference between user personas for traditional and online marketing means. Now let’s focus on how to…

  • Encouraging customer loyalty

    How to encourage loyalty in your customers

    It feels good when a customer comes back to purchase from you again and again because you know that you…

  • Benefits of SMS marketing to consumers

    The benefits of SMS marketing to consumers

    Think about how many times you check your phone throughout the day? We live in a time where our smartphones…

  • Storytelling content marketing

    How (and why) to tell your brand’s story

    Chances are, there are a lot of brands in your market that are selling similar products or services to you,…