Author archive for Madeleine Helme

  • Writing your own content

    Writing your own content vs. outsourcing to a professional

    Blogs, social media posts, website content, emails, adverts…the list goes on. There is plenty of content that your business might…

    by
  • How to get your emails read

    How to write a subject line that will get your email read

    When you send an email, only a percentage of the people on your mailing list will open the email, not…

    by
  • Social media scheduling

    The pros and cons of scheduling your social media content

    Social media is one marketing strategy that you’ll get better results from if you put more time and dedication into it.…

    by
  • Professional and personal business

    Striking the balance between professional and personal in B2B marketing

    If your primary target market is other businesses, then the way you market your product or service will be different…

    by
  • Storytelling content marketing

    How (and why) to tell your brand’s story

    Chances are, there are a lot of brands in your market that are selling similar products or services to you,…

    by
  • Top 5 websites for finding free images

    Top 5 websites for finding free images

    When it comes to creating or sharing content online, images are a great way to catch people’s attention and draw…

    by
  • Social listening strategies

    The importance of listening on Twitter

    Guess what? Your current and potential customers are on social media, waiting for brands to engage with them and help…

    by
  • Marketing benefits of giving things away for free

    The benefits of giving things away for free

    At first glance, giving something away for free as a strategy for making money seems counter-intuitive; surely a business is…

    by
  • 5 types of content you should be sharing online

    5 types of content you should be sharing online today

    Content has been all the rage in marketing over the last few years. Hopefully, you’ve already jumped on board, got…

    by