Author archive for Madeleine Helme

  • Which social media do your audience use

    Which Social Media Platforms Are Your Audience Actually Using?

    A sound piece of advice in social media marketing is to be active on the platforms that your audience uses…

  • quote

    “A business that makes nothing but money is a poor business.”

    – Henry Ford

  • Marketing Local Businesses with Pokemon Go

    How Marketers Can Get Involved with the Pokémon Go Craze

    Children, teenagers and adults all over the globe are playing Pokémon Go. This new augmented reality game has given us…

  • Why you need a marketing plan

    The Importance of Creating a Marketing Plan

    When they start out, many business owners ask the question, “Do I need a marketing plan?” This is especially common…

  • Creating a content calendar

    7 Steps to Create a Content Calendar

    Thinking of ideas for your content and then creating it can be difficult and time consuming. You’ve probably found yourself…

  • quote

    “The way to get started is to quit talking and begin doing.”

    – Walt Disney

  • Animated GIFs in marketing

    Why you should be using animated GIFs in your marketing

    When you go online they’re pretty much everywhere you look. Animated GIFs are constantly being shared on social media and…

  • Instagram for small businesses

    How to Make Instagram Work for Your Small Business

    Social media is all well and good for the big global brands. Everyone already knows who they are, so these…

  • The effect colors have in branding

    What effect do colors have in your branding?

    Color plays an important role in the branding and marketing of your business, its products and services. Your brand colors are…