Author archive for Madeleine Helme

  • Killer email content

    Avoid the trash folder with killer email content

    We’ve already given you tips on how to get your emails opened with effective subject lines, but what happens next?…

  • Creating eye-catching email templates in MailChimp

    When it comes to email marketing, platforms such as MailChimp, AWeber, and ActiveCampaign are real lifesavers. These platforms take a…

  • Keyword research

    Tips for Effective Keyword Research

    Keyword research is an important activity that drives your SEO and paid search advertising. If you don’t carry out proper…

  • Twitter analytics

    A Guide to Twitter Analytics

    Most social media platforms have their own analytics tools built into them these days. Social media analytics help you to…

  • Print marketing 2017

    How Relevant is Print Marketing in 2018

    New technologies and tools are being developed at a rapid pace these days. With them come new ways of marketing…

  • SEO for blogs

    Tips for Optimizing Your Blog Posts for Search Engines

    Having a blog on your website is a real draw. It provides visitors to your website with some extra value,…

  • Choosing a domain name

    The benefits of a quality .com domain name

    What’s in a name? That famous quote from William Shakespeare doesn’t quite hold true for website domain names, because a…

  • Google AdWords budget

    Good practices with your Google AdWords budget

    Google AdWords is a useful advertising tool for businesses large and small, even those without much of an advertising budget.…

  • Benefits of guest blogging

    Be Our Guest: The Benefits of Guest Blogging

    So, you’ve got your blog page going and are regularly publishing top quality content. It’s a great start but, for…

  • Email list segmentation

    Why You Should Do Things by Halves in Email Marketing

    Doing things by halves probably isn’t the first strategy that comes to mind when you think of successful marketing. It conjures…