Author archive for Miranda Brumbaugh

  • Creating user personas

    What We Can Learn About User Personas From The Sims

    We’ve talked about the difference between user personas for traditional and online marketing means. Now let’s focus on how to…

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  • Marketing to individuals

    Why You Must Market to Individuals

    Step back in time and look at the way marketing was managed in the ‘80s and ‘90s. Consumers experienced marketing…

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