6 ways to generate more Facebook likes for your business

6 ways to generate more Facebook likes for your business
May 5, 2016 Madeleine Helme

Facebook can be a great way for businesses to promote their brand, get more leads and increase sales. But, getting your customers’ attention on Facebook can be difficult. When you are watching the likes on your Facebook page increase at a snail’s pace, it can feel like you are putting in a lot of work for very little return. To help you give your Facebook page the boost it needs, here are six ways to increase your Facebook likes.

Complete your page with keywords

You may not know this, but your Facebook page is indexed by search engines just like your website is. When you create your page, make sure you fill in all the information in the ‘about’ section, especially the descriptions. Include as many pertinent keywords as you can so people will be more likely to find your page when searching.

Invite people to like your page

If you already have a personal profile on Facebook, your friends list can act as a ready-built audience for your business page. You can invite your friends to like your Facebook page by clicking on “Promote” and selecting “Invite your Friends”. They are likely to accept the invitation because they know and trust you. Even if all of them might not be the exact audience you are looking for, it is still a good base to get you started with. Facebook users are more willing to like a page that already has a good number of likes.

Promote your page elsewhere

Utilize the marketing channels you already have established to give your Facebook page more exposure. If you already have a long list of followers on Twitter, for example, tweet a link to your Facebook page asking your followers to like it. Add a Facebook button to your website or blog. You can even promote it offline by adding the URL or QR code to your business card, posters and in-store receipts.

Post engaging content

One of the best ways to encourage people to like your page and interact with the content you post is to actually post interesting content. Don’t just post sales content all of the time; share things that people will find helpful, interesting, entertaining or informative. This shows users that your page will actually provide them with some value, giving them a reason to like it and making them more likely to like, comment on, and share your posts. Make sure you post on a regular basis because people won’t be as encouraged to like an inactive page. At the same time, don’t post too often as this will clog up their newsfeeds, which may irritate them and prompt them to unlike your page.

Engage with others

As well as posting content that encourages people to engage with you, you should also be engaging and interacting with other users and pages. If someone comments on one of your posts, make sure you reply in a timely fashion. This shows that you care and that you are active on the platform. Show interest in the posts that other pages or users share to encourage a reciprocating relationship.

Run Facebook ads

If you have the budget to spend on promoting your page, then it can really help to increase your likes. You can create a Facebook ad that displays an image and a call-to-action for people to like your page. When setting up your ad, define your target audience so that your ad only appears in front of relevant people. You can select your audience based on age, gender, location, occupation, interests, education, and more. Your ad will appear in the newsfeed or down the side of the page for users that meet your criteria.

Don’t get too hung up on the number of Facebook likes you have. While getting more people to like your page will help your performance on Facebook, you should be worrying more about the quality of the likes as opposed to quantity. Whether you are building likes organically or through paid ads, make sure you are still targeting the type of audience who may actually be interested in buying from you. Concentrate first on setting up your Facebook page correctly. Then start sharing valuable content on a regular basis to encourage likes from people that are actually interested in what you have to say.

After working in marketing for two years I decided to become a freelance writer. In my spare time I enjoy watching films and television and keeping fit through going to the gym and practising taekwondo.