Creating content that your audience is interested in can be a difficult task. Getting people to read it is one thing, but to really make your content a hit and get your brand name out there, you also need to encourage your readers to share your content. How do you create content that your audience will want to share on social media and other platforms? The following tips will help you achieve this.
Content curation tools
The internet is your best tool for finding out what your audience, and the world, is interested in. Take a look at websites like Buzzsumo and Reddit to find out what content people share and talk about online the most. Then, use these topics to inspire your own content. Current trends and pop culture news can be good topics to tie your content to.
Another good source of inspiration for your content is your current audience, customers, and other people you interact with in your business. If there are questions that people frequently ask relating to your industry, address these in your blog posts. If a lot of people have come to you with these issues already, then there’s probably more people out there looking for answers to the same questions. Take a look through your emails to your clients or think back to client meetings to identify some key points you could address.
Your headline is probably the most important factor in getting an article shared. Research has suggested that a lot of people share, like and comment on articles on social media without even clicking on them to read what they’re about. Those that do click only read a small amount of the content. Make sure your headlines entice your audience to find out more, or share without reading in some cases. Misleading or sensationalist headlines can get you a lot of shares online, but this can also work against you, so approach with caution.
For those wonderful readers that actually go on to read your article, you need to make sure you are providing them with valuable content. Don’t just regurgitate the same old ideas that other people have said a hundred times over. Give your own opinions, put a unique spin on a topic, and provide data and statistics for extra added value.
This strategy can be a risky one, so think about it carefully before you go ahead with it, and perhaps don’t rely on it too often. Controversial opinions or articles about controversial topics always attract a lot of attention. People are more likely to share this kind of content. This could divide your audience and start up some debate amongst them, earning you even more shares.
One last thing to remember: your audience can’t share your content if there is nothing that allows them to. Make sure your blog or other content platform has social sharing buttons so your audience can share with a simple click or tap. People don’t want to have to work hard to share your content, so make it really easy for them.
Hopefully these tips will help you to create more engaging content that your readers will keep on sharing. Don’t forget to share this blog using the buttons below if you found it useful.
(It’ll be our secret if you only read the headline).