Marketing Strategies Blog

  • WooRank for SEO

    Why we like WooRank

    For any business with a website (which should be basically all of them by now), search engine optimization is crucial. Performing SEO on your site drives more traffic to it as it helps it rank higher on Google and other search engines. More traffic means more leads, and more potential sales. So, it is worth investing in tools to help you

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  • Print marketing 2017

    How Relevant is Print Marketing in 2018

    New technologies and tools are being developed at a rapid pace these days. With them come new ways of marketing your business. Both online and offline, marketers have new techniques and best practices to adapt to. It can be difficult to keep up with the rapid pace of evolution. One marketing strategy that has stuck around is print marketing, but

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  • Benefits of guest blogging

    Be Our Guest: The Benefits of Guest Blogging

    So, you’ve got your blog page going and are regularly publishing top quality content. It’s a great start but, for most bloggers and businesses, this in isolation is not enough. You need to employ additional tactics to really boost your readership and the amount of traffic you receive. Sharing your blogs on social media or sending them in your e-newsletters

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  • quote

    “Don’t find customers for your products, find products for your customers.”

    – Seth Godin

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  • Tips for creating and editing videos on a budget

    Tips for creating and editing videos on a budget

    Video is a massive phenomenon on the internet. It seems like you can’t go anywhere online without seeing a video of a cat or someone doing something stupid in the name of entertainment. However, video is not just good for trivial things such as these. It is also an incredibly powerful tool for businesses to promote themselves, raise brand awareness

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  • What should your business be blogging about

    What should your business be blogging about?

    In a previous blog, we explained some of the key benefits of maintaining a blog for your business. Now that we’ve got you convinced, it’s time to overcome the next hurdle; what to write about. It can be difficult to know what to blog about. Maybe you’re new to business blogging and have no idea where to start, or you’ve

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  • Top 7 reasons to have a blog for your business

    Top 7 reasons to have a business blog

    Blogs are becoming more and more prolific online; experts, businesses and regular people alike are all starting up their own blog to tell the world their story. The good news is that you don’t have to be an expert writer or lead the most exotic life to get involved; blogging can be a great tool for any business, no matter

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  • Write the perfect headline

    How to Craft the Perfect Headline for Your Blogs

    When you buy a magazine or newspaper, do you read through each page from top to bottom, taking in every word? Most people don’t. It’s more likely that you flick through the pages, scanning headlines and occasionally stopping to read an article in more depth when a headline catches your eye.

    Mastering headlines

    Journalists take a long time thinking up the perfect headlines that will grab the attention of their readers while still summing up what the article is about. When you write blogs for your business, you need to think like a journalist. Headlines are just as important (if not more important) to online content than they are for offline publications.

    Most people online have a very short attention span. It has become uncommon for someone to stop and read a whole article. Chances are you’re not even reading what I’m saying word for word – you’re just skimming from one subheading to the next, maybe stopping to read any parts that look more important.

    Does the perfect headline exist?

    So, you need to take the time to write perfect titles for your blogs – these are your headlines. But, is there such thing as a perfect headline? No, unfortunately not. What appeals to one reader might not appeal to the next. And a certain style of writing titles might not suit you as a writer.

    Still, there are lots of formulas that you can follow to pursue that “perfect” headline. Copywriting experts have spent a lot of time writing blog titles and researching what makes them most effective – what makes people click a link and read the blog.

    I’ve pulled together some of these formulas to help you master your blog title writing skills.

    The best formulas for writing effective headlines

    Number or Trigger word + Adjective + Keyword + Promise

    This formula comes from Jeff Goins, and is simple but effective. It really lets people know what to expect from the article, rather than a clickbait headline that overpromises and underdelivers.

    The keyword lets you know the topic of the article, the promise tells you how you’ll benefit from reading it, i.e. what you’ll gain, and being specific with numbers gives you an idea of how much the article will deliver. While the adjective is there to entice the reader and grab their attention.

    Try it out for yourself. You can play around with the order to get different variations. 

    [Do Something Desirable] Like [an Expert] Without [Something Expected & Undesirable]

    This Copyhackers headline formula is a more advanced version of the classic “Be Like Mike” campaign from Gatorade. In this promotional tagline, you are invited to do something like a professional basketball player who you may admire. The headline formula takes this a step further, by also telling you how to avoid any negative consequences of doing this thing like a pro.

    So, you might teach your readers “How to write headlines like Copyhackers without spending all your money.” Bringing an expert or professional into your headline adds an extra element of authority to your content. 

    [Adjective] & [Adjective] [What You Are / SEO Keyword Phrase] That Will [Highly Desirable Promise of Results]

    This is what Unbounce call the Promise-Based SEO Headline. It explicitly includes your SEO keyword phrase to help your blog show up in search results for its focus topic. It’s not just keyword fodder, though. The adjectives at the beginning serve to get the reader interested, while the promise of results at the end makes them want to click to earn something desirable from reading the article.

    For example – “New and exclusive headline writing tips that will get you more blog traffic” 

    SHINE

    This headline writing formula will really make your blog posts shine (I’m hilarious, I know!). This acronym can be found in a Kissmetrics blog and stands for:

    Specificity

    Helpfulness

    Immediacy

    Newsworthiness

    Entertainment value

    Demonstrating how your blog post will help and entertain the reader gives them a reason to click and read it. The specificity tells the reader exactly what to expect – which is why numbers have been a running theme throughout these formulas.

    Putting a sense of urgency and immediacy in your headlines will stop your audience from delaying in reading your article. Chances are if they don’t click it right away, they won’t click it at all.

    Finally, the newsworthiness in your headline shows your audience that this article is something new and exciting, not something that they’ve already seen somewhere else.

    Do you have a formula or process you follow when writing blog titles or are they unique every time?