Marketing Strategies

3:18:17 AM – 26+ features for a successful Facebook social strategy Facebook dominates social media use with an extensive base of 2 billion users who can be reached by organic or paid advertising tools and targeting options. But, it’s easy to get lost …..

1:17:02 AM – How can machine learning enhance your digital marketing strategy? The launch of Google’s new machine learning tool, RankBrain which contributes to search engine results, left many people wondering what impact machine learning would have in the realm of Search Engine Optimization …..

8:10:38 AM – Chart of the day: Globally 16-24s mobile users are now capturing as much daily time as all other devices combined Last week it was reported that the Mobile Tipping Point is on the horizon. The mobile tipping point is when internet …..

7:10:11 AM – A quick guide to small business SEO There are more than 28 million small businesses in the United States alone, and they account for 99.7% of all businesses in the country. Are you among them? If the answer is yes, …..

3:08:03 AM – Internal links are important for ranking high on search engines As a lanky teenager, basketball was always my sport of choice at school; I scored three pointers for fun, towering above my classmates to effortlessly send the ball sailing into the …..

1:06:54 AM – Chart the evolution of Text Messaging and see how businesses learned to harness this technology. While SMS messaging is ubiquitous in our daily lives, it was a ground breaking technology when it was first envisioned 31 years ago. The simple …..

8:19:18 AM –

7:03:48 AM – Understanding how GA ‘UTM’ values can give you more insight into your social media marketing There are some key questions every marketer should ask of any social media initiative… Is anyone actually listening? How are they interacting and what are the business outcomes? To answer the last …..

3:16:03 AM – The three C’s of customer social rewards: Community, Comparison, and Charity. It’s been said that the greatest gifts are those shared with others. I’ll share a memory with you. In third grade, my classmates had a communal pet. Herman was …..

1:14:41 AM – Our goals are the same as they’ve always been: attract customers’ attention, stick in their memories, and provide a great service (or product) they keep coming back to. That’s never going to change. So what’s the difference? Consumer choice. Gone …..

8:35:22 AM –

7:04:41 AM – New Infographic looks at the changing use of Twitter by news companies  When it comes to digital publishing, creating compelling articles is only one half of the equation. If you don’t understand how to share your content effectively, then you’re …..

4:03:51 AM – Essential CRO and SEO advice for small new eCommerce businesses In the past couple of years, we have seen a boom in e-commerce websites that have managed to sell their products without necessarily bringing something new to the table. But eCommerce …..

1:17:53 AM – Streamline your marketing with CRM automation We all have a list in our mind of the newest marketing tools and strategies we’d love to implement. The only thing we’d need is a bit more time, resource, people and did I …..

5:40:42 AM – Our compilation comparing average conversion rates for retail sites and other industry sectors As you will know, conversion rate is often used as a KPI to review the effectiveness of Ecommerce sites. Naturally all site managers and owners want to …..

8:15:36 AM –

7:00:05 AM – Agile Marketing holds the power to transform your company in 2017. Agile is a technique that has been enthusiastically adopted organizations of all sizes and across every industry. No matter where your business currently stands with its goals, Agile Marketing …..

4:13:39 AM – Employee advocacy can give your brand a social media boost When it comes to brand awareness and audience acquisition, managing a coordinated posse of advocates is essential. You need a viable base of people loyal to your brand who are …..

12:11:01 AM – Social media essentials: Facebook Watch, Instagram and Facebook to be redesigned for readability, and WhatsApp set to allow money transfers There haven’t been many platform changes in social this week, but these are the top ones we’ve seen happen, plus …..

7:02:37 AM – New report download – the Definitive Practical Guide to Influencer Relationship Management Influencer marketing has grown in importance in recent years as the popularity of content marketing has grown. Influencer marketing is an exciting strategy with “84% of marketers worldwide saying …..

3:01:09 AM – What is event tracking and how you can use it to improve micro conversions and macro conversions According to the definition given by Google: ‘Events are user interactions with content that can be tracked independently from a web page or …..

2:00:45 AM –

12:14:34 AM – Facebook launch ‘Watch’ a video hub for shows and original video content The amount of video being consumed across Facebook has increased dramatically over the past couple of years. Facebook has reported that the number of videos posted per …..

8:05:47 AM –

7:05:34 AM – Offline in an Online world – making DM work DM is certainly not dead. Research amongst cross-channel marketers undertaken by the DMA and sponsored by Ricoh UK shows that over 70% of respondents are using mail as it’s proving to …..

3:03:42 AM – Generate revenue online from Facebook, Instagram and YouTube live streaming Social media networks such as Facebook, Instagram, and YouTube have reoriented their services towards video streaming to great success.  In the last few years, each company has developed live streaming …..

1:02:35 AM – How to use digital to boost revenue from your franchise A franchise business is like a tree – the tree trunk is the parent company, and each branch coming out from the tree is a franchised location. Each franchise is …..

8:09:22 AM –

7:08:51 AM – These easy steps will make you reconsider your brand strategy a brand is a set of expectations, memories, stories and relationships that last, taken together, account for a consumer’s decison to chose your product over another – Seth Godin Seth …..

4:07:02 AM – A concise list of the most popular email marketing systems With a multitude of email marketing systems readily available, it can be hard to find the right one. Your email system needs to benefit your goals! 5 steps to selecting …..

1:05:29 AM – Can Handwritten Communication be relevant The Digital Age? Social network usage is growing at an unprecedented rate. With the number of worldwide social networking users expected to reach 2.5 billion by 2018, around one third of the Earth’s entire population, Skype, …..

8:11:10 AM –

7:10:45 AM – How mobile devices are serving a wide range of consumer needs We all know that the majority of web traffic is now on mobile devices, and consumers around the world are using their mobile devices for a wide range of …..

3:08:28 AM – Every irrelevant email is a missed opportunity that costs you engagement and conversion. Whether you’re cross-selling, up-selling, fighting cart abandonment, or a content site working to keep your visitors returning and engaging, the key to effective email marketing is that …..

1:07:24 AM – Make sure you’re using this steps to maximize email outreach It is difficult to argue against the benefits of automated email outreach when it comes to online marketing, be it for promoting your blog posts, software or conducting general sales …..

8:10:51 AM –

7:10:28 AM – White labeling your surveys will build trust when collecting data and help increase response rates Protecting your brand identity in today’s digital world is of paramount importance, especially if you are engaging with customers and asking for their feedback. Consumers …..

4:09:39 AM – 4 examples of omnichannel changing the retail experience The numbers don’t lie: the days of consumers visiting their local general store to satisfy every shopping need are long gone. It’s no secret that there has been a shift in shopping …..

1:08:50 AM – How content marketing has evolved over the last decade Content marketing has gone through a transformation over the past 10 years. As the pace of content marketing has grown exponentially, so too has the number of content marketing pieces being published …..

12:08:23 AM – Social Media Essentials: Snapchats Power Editor, Instagram hit a milestone and Facebook launch Watch To finish your working week off here are 6 updates we saw happen this week that could help inform your social media strategy and keep you …..