Marketing Strategies

  • Animated GIFs in marketing

    Why you should be using animated GIFs in your marketing

    When you go online they’re pretty much everywhere you look. Animated GIFs are constantly being shared on social media and other digital platforms to entertain and inform. But can you also use them to sell? More and more brands are adopting GIFs in their social media marketing, email marketing, and in their website content. What are animated GIFs? A GIF

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  • How to build an online presence

    6 ways to build an online presence for your business

    We live in a digital world, and your business (no matter how small!) needs to be a part of it. Your online presence is essentially the sum of all the different platforms your business is present on, and the activity and interaction your business is involved in on these platforms. It can take time and a lot of effort to

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  • Get more website traffic

    How to Drive More Website Traffic

    What’s a website without traffic? It’s pretty much a journal for you to collect your thoughts, ideas, and other kinds of content that no one else will see. My guess is that this was not your intention when you invested in building a website. No, you want traffic. Lots and lots of high-quality traffic. Increasing traffic to your website can

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  • Creating user personas

    What We Can Learn About User Personas From The Sims

    We’ve talked about the difference between user personas for traditional and online marketing means. Now let’s focus on how to create a user persona for your next marketing campaign. After you have a comprehensive understanding of your campaign, you need to be able to create a profile of your target audience. One option is to look up character interviews that

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  • quote

    “In order to succeed, we must first believe that we can.”

    – Nikos Kazantzakis

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  • quote

    “A business that makes nothing but money is a poor business.”

    – Henry Ford

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  • Write the perfect headline

    How to Craft the Perfect Headline for Your Blogs

    When you buy a magazine or newspaper, do you read through each page from top to bottom, taking in every word? Most people don’t. It’s more likely that you flick through the pages, scanning headlines and occasionally stopping to read an article in more depth when a headline catches your eye.

    Mastering headlines

    Journalists take a long time thinking up the perfect headlines that will grab the attention of their readers while still summing up what the article is about. When you write blogs for your business, you need to think like a journalist. Headlines are just as important (if not more important) to online content than they are for offline publications.

    Most people online have a very short attention span. It has become uncommon for someone to stop and read a whole article. Chances are you’re not even reading what I’m saying word for word – you’re just skimming from one subheading to the next, maybe stopping to read any parts that look more important.

    Does the perfect headline exist?

    So, you need to take the time to write perfect titles for your blogs – these are your headlines. But, is there such thing as a perfect headline? No, unfortunately not. What appeals to one reader might not appeal to the next. And a certain style of writing titles might not suit you as a writer.

    Still, there are lots of formulas that you can follow to pursue that “perfect” headline. Copywriting experts have spent a lot of time writing blog titles and researching what makes them most effective – what makes people click a link and read the blog.

    I’ve pulled together some of these formulas to help you master your blog title writing skills.

    The best formulas for writing effective headlines

    Number or Trigger word + Adjective + Keyword + Promise

    This formula comes from Jeff Goins, and is simple but effective. It really lets people know what to expect from the article, rather than a clickbait headline that overpromises and underdelivers.

    The keyword lets you know the topic of the article, the promise tells you how you’ll benefit from reading it, i.e. what you’ll gain, and being specific with numbers gives you an idea of how much the article will deliver. While the adjective is there to entice the reader and grab their attention.

    Try it out for yourself. You can play around with the order to get different variations. 

    [Do Something Desirable] Like [an Expert] Without [Something Expected & Undesirable]

    This Copyhackers headline formula is a more advanced version of the classic “Be Like Mike” campaign from Gatorade. In this promotional tagline, you are invited to do something like a professional basketball player who you may admire. The headline formula takes this a step further, by also telling you how to avoid any negative consequences of doing this thing like a pro.

    So, you might teach your readers “How to write headlines like Copyhackers without spending all your money.” Bringing an expert or professional into your headline adds an extra element of authority to your content. 

    [Adjective] & [Adjective] [What You Are / SEO Keyword Phrase] That Will [Highly Desirable Promise of Results]

    This is what Unbounce call the Promise-Based SEO Headline. It explicitly includes your SEO keyword phrase to help your blog show up in search results for its focus topic. It’s not just keyword fodder, though. The adjectives at the beginning serve to get the reader interested, while the promise of results at the end makes them want to click to earn something desirable from reading the article.

    For example – “New and exclusive headline writing tips that will get you more blog traffic” 

    SHINE

    This headline writing formula will really make your blog posts shine (I’m hilarious, I know!). This acronym can be found in a Kissmetrics blog and stands for:

    Specificity

    Helpfulness

    Immediacy

    Newsworthiness

    Entertainment value

    Demonstrating how your blog post will help and entertain the reader gives them a reason to click and read it. The specificity tells the reader exactly what to expect – which is why numbers have been a running theme throughout these formulas.

    Putting a sense of urgency and immediacy in your headlines will stop your audience from delaying in reading your article. Chances are if they don’t click it right away, they won’t click it at all.

    Finally, the newsworthiness in your headline shows your audience that this article is something new and exciting, not something that they’ve already seen somewhere else.

    Do you have a formula or process you follow when writing blog titles or are they unique every time?