Marketing Strategies

  • Business Networking

    5 steps to generate more leads through business networking

    Digital marketing is fast becoming business’ go-to for generating leads and brand awareness, through avenues such as the company website, social media, emails and online advertisements. Not everything has to be done online, though, and there are still plenty of opportunities for marketing your business and getting your name out there in more traditional ways, such as business networking. Since

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    “The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.”

    – Peter Drucker

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  • Online customer reviews for business

    Why your business needs online customer reviews

    Recommendations from real people are a powerful influence on consumers’ buying habits. Traditionally, these recommendations came from our friends, family members and work colleagues, but today, we can access so many more opinions from real people online. Research shows that these opinions still play an important part in purchases, despite them generally coming from strangers. A study carried out in

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  • quote

    “If you are not willing to risk the unusual, you will have to settle for the ordinary.”

    – Jim Rohn

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  • Productivity tips

    How to be a more productive marketer

    Do you ever feel like you don’t have a minute to spare in the day because you’re working so much, but your to-do list doesn’t seem to be getting any smaller? We all have days, or even weeks, like this. But it doesn’t have to be this way. Focusing on productivity can help us to get more done in less

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  • Write the perfect headline

    How to Craft the Perfect Headline for Your Blogs

    When you buy a magazine or newspaper, do you read through each page from top to bottom, taking in every word? Most people don’t. It’s more likely that you flick through the pages, scanning headlines and occasionally stopping to read an article in more depth when a headline catches your eye.

    Mastering headlines

    Journalists take a long time thinking up the perfect headlines that will grab the attention of their readers while still summing up what the article is about. When you write blogs for your business, you need to think like a journalist. Headlines are just as important (if not more important) to online content than they are for offline publications.

    Most people online have a very short attention span. It has become uncommon for someone to stop and read a whole article. Chances are you’re not even reading what I’m saying word for word – you’re just skimming from one subheading to the next, maybe stopping to read any parts that look more important.

    Does the perfect headline exist?

    So, you need to take the time to write perfect titles for your blogs – these are your headlines. But, is there such thing as a perfect headline? No, unfortunately not. What appeals to one reader might not appeal to the next. And a certain style of writing titles might not suit you as a writer.

    Still, there are lots of formulas that you can follow to pursue that “perfect” headline. Copywriting experts have spent a lot of time writing blog titles and researching what makes them most effective – what makes people click a link and read the blog.

    I’ve pulled together some of these formulas to help you master your blog title writing skills.

    The best formulas for writing effective headlines

    Number or Trigger word + Adjective + Keyword + Promise

    This formula comes from Jeff Goins, and is simple but effective. It really lets people know what to expect from the article, rather than a clickbait headline that overpromises and underdelivers.

    The keyword lets you know the topic of the article, the promise tells you how you’ll benefit from reading it, i.e. what you’ll gain, and being specific with numbers gives you an idea of how much the article will deliver. While the adjective is there to entice the reader and grab their attention.

    Try it out for yourself. You can play around with the order to get different variations. 

    [Do Something Desirable] Like [an Expert] Without [Something Expected & Undesirable]

    This Copyhackers headline formula is a more advanced version of the classic “Be Like Mike” campaign from Gatorade. In this promotional tagline, you are invited to do something like a professional basketball player who you may admire. The headline formula takes this a step further, by also telling you how to avoid any negative consequences of doing this thing like a pro.

    So, you might teach your readers “How to write headlines like Copyhackers without spending all your money.” Bringing an expert or professional into your headline adds an extra element of authority to your content. 

    [Adjective] & [Adjective] [What You Are / SEO Keyword Phrase] That Will [Highly Desirable Promise of Results]

    This is what Unbounce call the Promise-Based SEO Headline. It explicitly includes your SEO keyword phrase to help your blog show up in search results for its focus topic. It’s not just keyword fodder, though. The adjectives at the beginning serve to get the reader interested, while the promise of results at the end makes them want to click to earn something desirable from reading the article.

    For example – “New and exclusive headline writing tips that will get you more blog traffic” 

    SHINE

    This headline writing formula will really make your blog posts shine (I’m hilarious, I know!). This acronym can be found in a Kissmetrics blog and stands for:

    Specificity

    Helpfulness

    Immediacy

    Newsworthiness

    Entertainment value

    Demonstrating how your blog post will help and entertain the reader gives them a reason to click and read it. The specificity tells the reader exactly what to expect – which is why numbers have been a running theme throughout these formulas.

    Putting a sense of urgency and immediacy in your headlines will stop your audience from delaying in reading your article. Chances are if they don’t click it right away, they won’t click it at all.

    Finally, the newsworthiness in your headline shows your audience that this article is something new and exciting, not something that they’ve already seen somewhere else.

    Do you have a formula or process you follow when writing blog titles or are they unique every time?

  • Live Video for businesses

    How Businesses Are Using Live Video

    By in Video Marketing on

    If you are a Facebook user, you have probably noticed the recent trend in users streaming live videos. Released earlier this year, this new feature follows in the footsteps of live video apps such as Periscope and Meerkat. Businesses have jumped on board with live video as a great way to increase engagement with their audience. It has been found

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  • Marketing Local Businesses with Pokemon Go

    How Marketers Can Get Involved with the Pokémon Go Craze

    By in Mobile Marketing on

    Children, teenagers and adults all over the globe are playing Pokémon Go. This new augmented reality game has given us the ability to catch and battle Pokémon out in the real world using our smartphones, more than 20 years after the franchise was created in 1995. The app, released by Niantic, gets you to walk around outside and find Pokémon

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  • “The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.”

    – Peter Drucker

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  • Writing your own content

    Writing your own content vs. outsourcing to a professional

    Blogs, social media posts, website content, emails, adverts…the list goes on. There is plenty of content that your business might need creating. However, it’s not always easy to find the time or the motivation to do it, and do it well. So, what’s the solution? Rather than placing extra pressure on yourself or one of your employees to create high

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  • “Don’t judge each day by the harvest you reap but by the seeds that you plant.”

    – Robert Louis Stevenson

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  • Emojis in digital marketing

    The rise of emojis in modern digital marketing

    By in Digital Marketing on

    You’ve probably seen them and maybe even used them, now they’re making their way into brand communications as well. The word emoji comes from Japanese characters that can be roughly translated to ‘picture letter’ or ‘picture character’. Emojis are a way of expressing emotion or an idea in a small pictorial form, as opposed to having to type it out

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