Marketing Strategies Blog

  • How often should your business blog?

    How often should your business write blogs?

    We’ve already shared some of the key reasons why your business should be blogging, and given you tips on what you can blog about. Now it’s time to delve deeper into your content strategy and answer the question of how often you should write blogs and share them with your audience. Is more always better for blogging? If you look for

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  • Print marketing 2017

    How Relevant is Print Marketing in 2018

    New technologies and tools are being developed at a rapid pace these days. With them come new ways of marketing your business. Both online and offline, marketers have new techniques and best practices to adapt to. It can be difficult to keep up with the rapid pace of evolution. One marketing strategy that has stuck around is print marketing, but

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  • Storytelling content marketing

    How (and why) to tell your brand’s story

    Chances are, there are a lot of brands in your market that are selling similar products or services to you, and in a similar way. If you all have great products and great customer service, then how do you differentiate yourself? The answer is storytelling! The way you position your brand and market it to potential customers makes all the

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  • What should your business be blogging about

    What should your business be blogging about?

    In a previous blog, we explained some of the key benefits of maintaining a blog for your business. Now that we’ve got you convinced, it’s time to overcome the next hurdle; what to write about. It can be difficult to know what to blog about. Maybe you’re new to business blogging and have no idea where to start, or you’ve

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  • Productivity tips

    How to be a more productive marketer

    Do you ever feel like you don’t have a minute to spare in the day because you’re working so much, but your to-do list doesn’t seem to be getting any smaller? We all have days, or even weeks, like this. But it doesn’t have to be this way. Focusing on productivity can help us to get more done in less

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  • How often should you post on social media?

    QUIZ: Which social media platform should you actually be using?

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  • Creating a content calendar

    7 Steps to Create a Content Calendar

    Thinking of ideas for your content and then creating it can be difficult and time consuming. You’ve probably found yourself staring at a blank screen on more than one occasion. But, you can save a lot of time by planning ahead and creating a schedule for your upcoming content – a content calendar. This can free your mind to focus

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  • Write the perfect headline

    How to Craft the Perfect Headline for Your Blogs

    When you buy a magazine or newspaper, do you read through each page from top to bottom, taking in every word? Most people don’t. It’s more likely that you flick through the pages, scanning headlines and occasionally stopping to read an article in more depth when a headline catches your eye.

    Mastering headlines

    Journalists take a long time thinking up the perfect headlines that will grab the attention of their readers while still summing up what the article is about. When you write blogs for your business, you need to think like a journalist. Headlines are just as important (if not more important) to online content than they are for offline publications.

    Most people online have a very short attention span. It has become uncommon for someone to stop and read a whole article. Chances are you’re not even reading what I’m saying word for word – you’re just skimming from one subheading to the next, maybe stopping to read any parts that look more important.

    Does the perfect headline exist?

    So, you need to take the time to write perfect titles for your blogs – these are your headlines. But, is there such thing as a perfect headline? No, unfortunately not. What appeals to one reader might not appeal to the next. And a certain style of writing titles might not suit you as a writer.

    Still, there are lots of formulas that you can follow to pursue that “perfect” headline. Copywriting experts have spent a lot of time writing blog titles and researching what makes them most effective – what makes people click a link and read the blog.

    I’ve pulled together some of these formulas to help you master your blog title writing skills.

    The best formulas for writing effective headlines

    Number or Trigger word + Adjective + Keyword + Promise

    This formula comes from Jeff Goins, and is simple but effective. It really lets people know what to expect from the article, rather than a clickbait headline that overpromises and underdelivers.

    The keyword lets you know the topic of the article, the promise tells you how you’ll benefit from reading it, i.e. what you’ll gain, and being specific with numbers gives you an idea of how much the article will deliver. While the adjective is there to entice the reader and grab their attention.

    Try it out for yourself. You can play around with the order to get different variations. 

    [Do Something Desirable] Like [an Expert] Without [Something Expected & Undesirable]

    This Copyhackers headline formula is a more advanced version of the classic “Be Like Mike” campaign from Gatorade. In this promotional tagline, you are invited to do something like a professional basketball player who you may admire. The headline formula takes this a step further, by also telling you how to avoid any negative consequences of doing this thing like a pro.

    So, you might teach your readers “How to write headlines like Copyhackers without spending all your money.” Bringing an expert or professional into your headline adds an extra element of authority to your content. 

    [Adjective] & [Adjective] [What You Are / SEO Keyword Phrase] That Will [Highly Desirable Promise of Results]

    This is what Unbounce call the Promise-Based SEO Headline. It explicitly includes your SEO keyword phrase to help your blog show up in search results for its focus topic. It’s not just keyword fodder, though. The adjectives at the beginning serve to get the reader interested, while the promise of results at the end makes them want to click to earn something desirable from reading the article.

    For example – “New and exclusive headline writing tips that will get you more blog traffic” 

    SHINE

    This headline writing formula will really make your blog posts shine (I’m hilarious, I know!). This acronym can be found in a Kissmetrics blog and stands for:

    Specificity

    Helpfulness

    Immediacy

    Newsworthiness

    Entertainment value

    Demonstrating how your blog post will help and entertain the reader gives them a reason to click and read it. The specificity tells the reader exactly what to expect – which is why numbers have been a running theme throughout these formulas.

    Putting a sense of urgency and immediacy in your headlines will stop your audience from delaying in reading your article. Chances are if they don’t click it right away, they won’t click it at all.

    Finally, the newsworthiness in your headline shows your audience that this article is something new and exciting, not something that they’ve already seen somewhere else.

    Do you have a formula or process you follow when writing blog titles or are they unique every time?

  • WooRank for SEO

    Why we like WooRank

    By in Search Marketing on

    For any business with a website (which should be basically all of them by now), search engine optimization is crucial. Performing SEO on your site drives more traffic to it as it helps it rank higher on Google and other search engines. More traffic means more leads, and more potential sales. So, it is worth investing in tools to help you

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  • Writing your own content

    Writing your own content vs. outsourcing to a professional

    Blogs, social media posts, website content, emails, adverts…the list goes on. There is plenty of content that your business might need creating. However, it’s not always easy to find the time or the motivation to do it, and do it well. So, what’s the solution? Rather than placing extra pressure on yourself or one of your employees to create high

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  • “Branding is not just about being seen as better than the competition, it’s about being seen as the only solution to your audience’s problem.”

    – John Morgan

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  • Emojis in digital marketing

    The rise of emojis in modern digital marketing

    By in Digital Marketing on

    You’ve probably seen them and maybe even used them, now they’re making their way into brand communications as well. The word emoji comes from Japanese characters that can be roughly translated to ‘picture letter’ or ‘picture character’. Emojis are a way of expressing emotion or an idea in a small pictorial form, as opposed to having to type it out

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  • Keyword research

    Tips for Effective Keyword Research

    By in Search Marketing on

    Keyword research is an important activity that drives your SEO and paid search advertising. If you don’t carry out proper keyword research, then you could end up wasting a lot of your PPC budget. It could also hurt the levels of traffic you get to your website. Keyword research can also help your content marketing strategy. Discovering popular keywords gives

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  • Top 7 reasons to have a blog for your business

    Top 7 reasons to have a business blog

    By in Blog Writing on

    Blogs are becoming more and more prolific online; experts, businesses and regular people alike are all starting up their own blog to tell the world their story. The good news is that you don’t have to be an expert writer or lead the most exotic life to get involved; blogging can be a great tool for any business, no matter

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  • Google AdWords budget

    Good practices with your Google AdWords budget

    By in Search Marketing on

    Google AdWords is a useful advertising tool for businesses large and small, even those without much of an advertising budget. You can get great results from a relatively small investment. At the same time, it can also be easy to go over budget and waste money if you don’t manage your ad spend properly. To help you run effective Google

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