Marketing Strategies

  • Keyword research

    Tips for Effective Keyword Research

    By in Search Marketing / / 0 comments

    Keyword research is an important activity that drives your SEO and paid search advertising. If you don’t carry out proper keyword research, then you could end up wasting a lot of your PPC budget. It could also hurt the levels of traffic you get to your website. Keyword research can also help your content marketing strategy. Discovering popular keywords...

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  • SEO for blogs

    Tips for Optimizing Your Blog Posts for Search Engines

    By in Search Marketing / / 0 comments

    Having a blog on your website is a real draw. It provides visitors to your website with some extra value, encouraging them to stay on your site for longer and visit more unique pages. It is also a good way to get your website found through search engine optimization. People can find each blog post through search engines as...

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  • Choosing a domain name

    The benefits of a quality .com domain name

    By in Digital Marketing / / 0 comments

    What’s in a name? That famous quote from William Shakespeare doesn’t quite hold true for website domain names, because a website by any other domain name might not perform as sweetly. Choosing the right domain name can have a big impact on the discoverability and reputation of your website. Read on for some of the key benefits of choosing...

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  • Google AdWords budget

    Good practices with your Google AdWords budget

    By in Search Marketing / / 0 comments

    Google AdWords is a useful advertising tool for businesses large and small, even those without much of an advertising budget. You can get great results from a relatively small investment. At the same time, it can also be easy to go over budget and waste money if you don’t manage your ad spend properly. To help you run effective...

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  • Benefits of guest blogging

    Be Our Guest: The Benefits of Guest Blogging

    By in Blog Writing / / 0 comments

    So, you’ve got your blog page going and are regularly publishing top quality content. It’s a great start but, for most bloggers and businesses, this in isolation is not enough. You need to employ additional tactics to really boost your readership and the amount of traffic you receive. Sharing your blogs on social media or sending them in your...

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  • Branded promotional products

    Go to print: Getting your marketing products to work for you

    By in Traditional Marketing / / 0 comments

    Think about this: when was the last time you bought a pen? It’s not much of a necessity anymore for a lot of us – pens always just seem to be lying around. We pick up free pens from events or in marketing promotions and we just keep hold of them. You never know when and where you might...

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  • WooRank for SEO

    Why we like WooRank

    By in Search Marketing / / 0 comments

    For any business with a website (which should be basically all of them by now), search engine optimization is crucial. Performing SEO on your site drives more traffic to it as it helps it rank higher on Google and other search engines. More traffic means more leads, and more potential sales. So, it is worth investing in tools to help...

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  • Live Video for businesses

    How Businesses Are Using Live Video

    By in Video Marketing / / 0 comments

    If you are a Facebook user, you have probably noticed the recent trend in users streaming live videos. Released earlier this year, this new feature follows in the footsteps of live video apps such as Periscope and Meerkat. Businesses have jumped on board with live video as a great way to increase engagement with their audience. It has been...

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  • Screencast for your website

    Why a Screencast Might be What Your Website Needs

    By in Video Marketing / / 0 comments

    One effective method of showing people how to use your software is to literally show them how to use it. Having a screencast on your website can be a really effective way of achieving this. When you start using a new software or web-app, it can be a little overwhelming. You aren’t familiar with all of the features and...

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  • Free online business directories

    9 Online Business Directories to Register Your Business on for Free

    By in Free Marketing / / 0 comments

    Getting your business found online is a difficult task, but also such an important one. So, you want to use all the tools you have at your disposal to make this happen. Getting your business listed on online business directories will really help with your online visibility. People search these websites on a daily basis to find specific services...

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  • Apps for businesses

    Should You Build an App for Your Business?

    By in Mobile Marketing / / 0 comments

    The amount of time people spend on mobile devices is increasing year on year, and research shows that the majority of this time is spent on mobile apps as opposed to mobile web browsers. In 2014, this figure was at 86% for app usage and 14% for browsers. It is proven that mobile users are on apps, so businesses...

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  • Marketing Local Businesses with Pokemon Go

    How Marketers Can Get Involved with the Pokémon Go Craze

    By in Mobile Marketing / / 0 comments

    Children, teenagers and adults all over the globe are playing Pokémon Go. This new augmented reality game has given us the ability to catch and battle Pokémon out in the real world using our smartphones, more than 20 years after the franchise was created in 1995. The app, released by Niantic, gets you to walk around outside and find...

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  • Why you need a marketing plan

    The Importance of Creating a Marketing Plan

    By in Marketing Research and Strategy / / 0 comments

    When they start out, many business owners ask the question, “Do I need a marketing plan?” This is especially common amongst small startup businesses that don’t have a huge marketing budget. They don’t think they’ll be spending much time or money marketing their business at first, so they don’t think they need to worry about creating a plan. But,...

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  • Creating a content calendar

    7 Steps to Create a Content Calendar

    By in Content Marketing / / 0 comments

    Thinking of ideas for your content and then creating it can be difficult and time consuming. You’ve probably found yourself staring at a blank screen on more than one occasion. But, you can save a lot of time by planning ahead and creating a schedule for your upcoming content – a content calendar. This can free your mind to...

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  • Animated GIFs in marketing

    Why you should be using animated GIFs in your marketing

    By in Video Marketing / / 0 comments

    When you go online they’re pretty much everywhere you look. Animated GIFs are constantly being shared on social media and other digital platforms to entertain and inform. But can you also use them to sell? More and more brands are adopting GIFs in their social media marketing, email marketing, and in their website content. What are animated GIFs? A...

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  • The effect colors have in branding

    What effect do colors have in your branding?

    By in Branding / / 0 comments

    Color plays an important role in the branding and marketing of your business, its products and services. Your brand colors are what can make you stand out and make your customers remember you. In fact, 80% of people believe that color improves brand recognition and almost 85% of consumers have cited color as the main reason they choose to buy...

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  • What does your business card say about you?

    What does your business card say about you?

    By in Traditional Marketing / / 0 comments

    Although a lot of our communications have moved online in the 21st century, face-to-face networking still plays an important part in business. Having real conversations with people and making eye contact while doing so is a much more personal way of developing a relationship. This gives you a better chance of leaving a lasting impression. At a business networking...

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  • How to build an online presence

    6 ways to build an online presence for your business

    By in Digital Marketing / / 0 comments

    We live in a digital world, and your business (no matter how small!) needs to be a part of it. Your online presence is essentially the sum of all the different platforms your business is present on, and the activity and interaction your business is involved in on these platforms. It can take time and a lot of effort...

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  • Online customer reviews for business

    Why your business needs online customer reviews

    By in B2C Marketing / / 0 comments

    Recommendations from real people are a powerful influence on consumers’ buying habits. Traditionally, these recommendations came from our friends, family members and work colleagues, but today, we can access so many more opinions from real people online. Research shows that these opinions still play an important part in purchases, despite them generally coming from strangers. A study carried out...

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  • Building a free wordpress website

    How to build a WordPress website or blog free of charge

    By in Digital Marketing, Free Marketing / / 0 comments

    Websites are vital for businesses of all sizes and from any industry. Yet, many small businesses still do not have a website because they believe that they can’t afford it. In 2015, research suggested that only 51% of small businesses have a website. While some websites will be so complex and large that they require a massive budget to...

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  • Creating user personas

    What We Can Learn About User Personas From The Sims

    We’ve talked about the difference between user personas for traditional and online marketing means. Now let’s focus on how to create a user persona for your next marketing campaign. After you have a comprehensive understanding of your campaign, you need to be able to create a profile of your target audience. One option is to look up character interviews...

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  • Marketing to individuals

    Why You Must Market to Individuals

    Step back in time and look at the way marketing was managed in the ‘80s and ‘90s. Consumers experienced marketing mostly through TV, newspapers, magazines, billboards and store fronts. Now that the internet globally connects businesses and customers from any corner of the earth, marketing has also gone the way of the web. Social media, blogging and banner ads...

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  • Using Google Adwords

    Getting to grips with Google Adwords

    By in Search Marketing / / 0 comments

    Getting on the front page of Google can be a real challenge, since hundreds of millions of websites are all trying to do exactly the same thing. You can spend a lot of time optimizing your website for search in the hopes of achieving this, or you can invest money into pay-per-click advertising (PPC) through a tool such as...

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  • Monitoring your marketing

    The importance of monitoring your marketing

    By in Marketing Research and Strategy / / 0 comments

    Once you have developed your marketing plan and implemented all of your campaigns, you might think it’s time to sit back and wait for the magic to happen. In reality, this is the time to be as actively involved in your marketing campaigns as ever. You can’t just forget about them and assume they are doing their job properly;...

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