Marketing Strategies Blog

  • What does your business card say about you?

    What does your business card say about you?

    Although a lot of our communications have moved online in the 21st century, face-to-face networking still plays an important part in business. Having real conversations with people and making eye contact while doing so is a much more personal way of developing a relationship. This gives you a better chance of leaving a lasting impression. At a business networking event,

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  • Top 5 websites for finding free images

    Top 5 websites for finding free images

    When it comes to creating or sharing content online, images are a great way to catch people’s attention and draw them in. Posts on social media are much more engaging if they are accompanied with an image. Eye-catching visuals encourage people to click and share. Blog posts with images as well as text are easier and more interesting to read.

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  • Does your business have a USP

    Does your business have a USP or UVP?

    The key to success in your market is differentiating yourself from your competitors. Many companies may offer the same as you and deliver it in a similar way, so why should someone choose you over them? You need to create a unique selling proposition (USP) or a unique value proposition (UVP) to make yourself stand out in the market and

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  • Emojis in digital marketing

    The rise of emojis in modern digital marketing

    You’ve probably seen them and maybe even used them, now they’re making their way into brand communications as well. The word emoji comes from Japanese characters that can be roughly translated to ‘picture letter’ or ‘picture character’. Emojis are a way of expressing emotion or an idea in a small pictorial form, as opposed to having to type it out

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  • Write the perfect headline

    How to Craft the Perfect Headline for Your Blogs

    When you buy a magazine or newspaper, do you read through each page from top to bottom, taking in every word? Most people don’t. It’s more likely that you flick through the pages, scanning headlines and occasionally stopping to read an article in more depth when a headline catches your eye.

    Mastering headlines

    Journalists take a long time thinking up the perfect headlines that will grab the attention of their readers while still summing up what the article is about. When you write blogs for your business, you need to think like a journalist. Headlines are just as important (if not more important) to online content than they are for offline publications.

    Most people online have a very short attention span. It has become uncommon for someone to stop and read a whole article. Chances are you’re not even reading what I’m saying word for word – you’re just skimming from one subheading to the next, maybe stopping to read any parts that look more important.

    Does the perfect headline exist?

    So, you need to take the time to write perfect titles for your blogs – these are your headlines. But, is there such thing as a perfect headline? No, unfortunately not. What appeals to one reader might not appeal to the next. And a certain style of writing titles might not suit you as a writer.

    Still, there are lots of formulas that you can follow to pursue that “perfect” headline. Copywriting experts have spent a lot of time writing blog titles and researching what makes them most effective – what makes people click a link and read the blog.

    I’ve pulled together some of these formulas to help you master your blog title writing skills.

    The best formulas for writing effective headlines

    Number or Trigger word + Adjective + Keyword + Promise

    This formula comes from Jeff Goins, and is simple but effective. It really lets people know what to expect from the article, rather than a clickbait headline that overpromises and underdelivers.

    The keyword lets you know the topic of the article, the promise tells you how you’ll benefit from reading it, i.e. what you’ll gain, and being specific with numbers gives you an idea of how much the article will deliver. While the adjective is there to entice the reader and grab their attention.

    Try it out for yourself. You can play around with the order to get different variations. 

    [Do Something Desirable] Like [an Expert] Without [Something Expected & Undesirable]

    This Copyhackers headline formula is a more advanced version of the classic “Be Like Mike” campaign from Gatorade. In this promotional tagline, you are invited to do something like a professional basketball player who you may admire. The headline formula takes this a step further, by also telling you how to avoid any negative consequences of doing this thing like a pro.

    So, you might teach your readers “How to write headlines like Copyhackers without spending all your money.” Bringing an expert or professional into your headline adds an extra element of authority to your content. 

    [Adjective] & [Adjective] [What You Are / SEO Keyword Phrase] That Will [Highly Desirable Promise of Results]

    This is what Unbounce call the Promise-Based SEO Headline. It explicitly includes your SEO keyword phrase to help your blog show up in search results for its focus topic. It’s not just keyword fodder, though. The adjectives at the beginning serve to get the reader interested, while the promise of results at the end makes them want to click to earn something desirable from reading the article.

    For example – “New and exclusive headline writing tips that will get you more blog traffic” 

    SHINE

    This headline writing formula will really make your blog posts shine (I’m hilarious, I know!). This acronym can be found in a Kissmetrics blog and stands for:

    Specificity

    Helpfulness

    Immediacy

    Newsworthiness

    Entertainment value

    Demonstrating how your blog post will help and entertain the reader gives them a reason to click and read it. The specificity tells the reader exactly what to expect – which is why numbers have been a running theme throughout these formulas.

    Putting a sense of urgency and immediacy in your headlines will stop your audience from delaying in reading your article. Chances are if they don’t click it right away, they won’t click it at all.

    Finally, the newsworthiness in your headline shows your audience that this article is something new and exciting, not something that they’ve already seen somewhere else.

    Do you have a formula or process you follow when writing blog titles or are they unique every time?