Marketing Strategies

  • Mar252017

    “If you are not willing to risk the unusual, you will have to settle for the ordinary.”

    – Jim Rohn

  • Mar142017
    Keyword research

    Tips for Effective Keyword Research

    Keyword research is an important activity that drives your SEO and paid search advertising. If you don’t carry out proper keyword research, then you could end up wasting a...

  • Jan232017
    SEO for blogs

    Tips for Optimizing Your Blog Posts for Search Engines

    Having a blog on your website is a real draw. It provides visitors to your website with some extra value, encouraging them to stay on your site for longer...

  • Jan232017
    Choosing a domain name

    The benefits of a quality .com domain name

    What’s in a name? That famous quote from William Shakespeare doesn’t quite hold true for website domain names, because a website by any other domain name might not perform...

  • Jan232017
    Google AdWords budget

    Good practices with your Google AdWords budget

    Google AdWords is a useful advertising tool for businesses large and small, even those without much of an advertising budget. You can get great results from a relatively small...

  • Jan232017
    Benefits of guest blogging

    Be Our Guest: The Benefits of Guest Blogging

    So, you’ve got your blog page going and are regularly publishing top quality content. It’s a great start but, for most bloggers and businesses, this in isolation is not...

  • Nov222016
    Branded promotional products

    Go to print: Getting your marketing products to work for you

    Think about this: when was the last time you bought a pen? It’s not much of a necessity anymore for a lot of us – pens always just seem...

  • Nov222016
    WooRank for SEO

    Why we like WooRank

    For any business with a website (which should be basically all of them by now), search engine optimization is crucial. Performing SEO on your site drives more traffic to...

  • Nov222016
    Benefits of stock photos

    The Relative Affordability of Stock Photos and Videos

    Choosing the right photos to use on your website, blog, or other marketing materials can be difficult. The images you choose must convey the right message about your brand...

  • Oct172016
    Live Video for businesses

    How Businesses Are Using Live Video

    If you are a Facebook user, you have probably noticed the recent trend in users streaming live videos. Released earlier this year, this new feature follows in the footsteps...

  • Sep012016
    Screencast for your website

    Why a Screencast Might be What Your Website Needs

    One effective method of showing people how to use your software is to literally show them how to use it. Having a screencast on your website can be a...

  • Aug302016
    Free online business directories

    9 Online Business Directories to Register Your Business on for Free

    Getting your business found online is a difficult task, but also such an important one. So, you want to use all the tools you have at your disposal to...

  • Aug302016
    Apps for businesses

    Should You Build an App for Your Business?

    The amount of time people spend on mobile devices is increasing year on year, and research shows that the majority of this time is spent on mobile apps as...

  • Aug302016

    “A business that makes nothing but money is a poor business.”

    – Henry Ford

  • Aug022016
    Marketing Local Businesses with Pokemon Go

    How Marketers Can Get Involved with the Pokémon Go Craze

    Children, teenagers and adults all over the globe are playing Pokémon Go. This new augmented reality game has given us the ability to catch and battle Pokémon out in...

  • Jul202016
    Why you need a marketing plan

    The Importance of Creating a Marketing Plan

    When they start out, many business owners ask the question, “Do I need a marketing plan?” This is especially common amongst small startup businesses that don’t have a huge...

  • Jul202016
    Creating a content calendar

    7 Steps to Create a Content Calendar

    Thinking of ideas for your content and then creating it can be difficult and time consuming. You’ve probably found yourself staring at a blank screen on more than one...

  • Jul172016

    “The way to get started is to quit talking and begin doing.”

    – Walt Disney

  • Jul172016
    Animated GIFs in marketing

    Why you should be using animated GIFs in your marketing

    When you go online they’re pretty much everywhere you look. Animated GIFs are constantly being shared on social media and other digital platforms to entertain and inform. But can...

  • Jun282016
    The effect colors have in branding

    What effect do colors have in your branding?

    Color plays an important role in the branding and marketing of your business, its products and services. Your brand colors are what can make you stand out and make your...

  • Jun092016
    What does your business card say about you?

    What does your business card say about you?

    Although a lot of our communications have moved online in the 21st century, face-to-face networking still plays an important part in business. Having real conversations with people and making...

  • Jun092016
    How to build an online presence

    6 ways to build an online presence for your business

    We live in a digital world, and your business (no matter how small!) needs to be a part of it. Your online presence is essentially the sum of all...

  • Jun082016
    Online customer reviews for business

    Why your business needs online customer reviews

    Recommendations from real people are a powerful influence on consumers’ buying habits. Traditionally, these recommendations came from our friends, family members and work colleagues, but today, we can access...

  • Jun082016
    Building a free wordpress website

    How to build a WordPress website or blog free of charge

    Websites are vital for businesses of all sizes and from any industry. Yet, many small businesses still do not have a website because they believe that they can’t afford...

  • Jun072016
    Creating user personas

    What We Can Learn About User Personas From The Sims

    We’ve talked about the difference between user personas for traditional and online marketing means. Now let’s focus on how to create a user persona for your next marketing campaign....

  • Jun072016
    Marketing to individuals

    Why You Must Market to Individuals

    Step back in time and look at the way marketing was managed in the ‘80s and ‘90s. Consumers experienced marketing mostly through TV, newspapers, magazines, billboards and store fronts....

  • Jun032016

    “Don’t judge each day by the harvest you reap but by the seeds that you plant.”

    – Robert Louis Stevenson

  • Jun032016

    “The man who stops advertising to save money is like the man who stops the clock to save time.”

    – Thomas Jefferson