Impactful Marketing Strategies
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Marketing Strategies

  • Aug022016
    Marketing Local Businesses with Pokemon Go

    How Marketers Can Get Involved with the Pokémon Go Craze

    Children, teenagers and adults all over the globe are playing Pokémon Go. This new augmented reality game has given...

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  • Jul202016
    Why you need a marketing plan

    The Importance of Creating a Marketing Plan

    When they start out, many business owners ask the question, “Do I need a marketing plan?” This is especially...

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  • Jul202016
    Creating a content calendar

    7 Steps to Create a Content Calendar

    Thinking of ideas for your content and then creating it can be difficult and time consuming. You’ve probably found...

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  • Jul172016
    quote

    “The way to get started is to quit talking and begin doing.”

    – Walt Disney

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  • Jul172016
    Animated GIFs in marketing

    Why you should be using animated GIFs in your marketing

    When you go online they’re pretty much everywhere you look. Animated GIFs are constantly being shared on social media...

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  • Jun282016
    The effect colors have in branding

    What effect do colors have in your branding?

    Color plays an important role in the branding and marketing of your business, its products and services. The colors...

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  • Jun092016
    What does your business card say about you?

    What does your business card say about you?

    Although a lot of our communications have moved online in the 21st century, face-to-face networking still plays an extremely...

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  • Jun092016
    How to build an online presence

    6 ways to build an online presence for your business

    We live in a digital world, and your business (no matter how small!) needs to be a part of...

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  • Jun082016
    Online customer reviews for business

    Why your business needs online customer reviews

    Recommendations from real people are a powerful influence on consumers’ buying habits. Traditionally, these recommendations came from our friends,...

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  • Jun082016
    Building a free wordpress website

    How to build a WordPress blog or website free of charge

    Websites are vital for businesses of all sizes and from any industry. Yet, many small businesses still do not...

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  • Jun072016
    Creating user personas

    What We Can Learn About Marketing From The Sims

    We’ve talked about the difference between user personas for traditional and online marketing means. Now let’s focus on how...

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  • Jun072016
    Marketing to individuals

    Why You Must Market to Individuals

    Step back in time and look at the way marketing was managed in the ‘80s and ‘90s. Consumers experienced...

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  • Jun032016
    quote

    “Don’t judge each day by the harvest you reap but by the seeds that you plant.”

    – Robert Louis Stevenson

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  • Jun032016
    quote

    “The man who stops advertising to save money is like the man who stops the clock to save time.”

    – Thomas Jefferson

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  • May262016
    sales persons

    QUIZ: What type of salesperson are you?

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  • May192016
    Using Google Adwords

    Getting to grips with Google Adwords

    Getting on the front page of Google can be a real challenge, since hundreds of millions of websites are...

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  • May182016
    Monitoring your marketing

    The importance of monitoring your marketing

    Once you have developed your marketing plan and implemented all of your campaigns, you might think it’s time to...

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  • May172016
    quote

    “In order to succeed, we must first believe that we can.”

    – Nikos Kazantzakis

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  • May172016
    How often should your business blog?

    How often should your business blog?

    We’ve already shared some of the key reasons why your business should be blogging, and given you tips on...

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  • May172016
    How often should you post on social media?

    QUIZ: Which social media platform should you actually be using?

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  • May132016
    quote

    “Don’t find customers for your products, find products for your customers.”

    – Seth Godin

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  • May132016
    What should your business be blogging about

    What should your business be blogging about?

    In a previous blog, we explained some of the key benefits of maintaining a blog for your business. Now...

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  • May052016
    Encouraging customer loyalty

    How to encourage loyalty in your customers

    It feels good when a customer comes back to purchase from you again and again because you know that...

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  • May052016
    Cold calling for marketing your business

    Is cold calling still relevant to marketing your business?

    Marketers have been claiming for years that cold calling is dead, and you wouldn’t be blamed for agreeing with...

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  • May042016
    quote

    “Branding is not just about being seen as better than the competition, it’s about being seen as the only solution to your audience’s problem.”

    – John Morgan

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  • Apr292016
    Tips for creating and editing videos on a budget

    Tips for creating and editing videos on a budget

    Video is a massive phenomenon on the internet. It seems like you can’t go anywhere online without seeing a...

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  • Apr222016
    Top 7 reasons to have a blog for your business

    Top 7 reasons to have a business blog

    Blogs are becoming more and more prolific online; experts, businesses and regular people alike are all starting up their...

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  • Apr222016
    Does your business have a USP

    Does your business have a USP or UVP?

    The key to success in your market is differentiating yourself from your competitors. Many companies may offer the same...

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  • Apr222016
    Benefits of SMS marketing to consumers

    The benefits of SMS marketing to consumers

    Think about how many times you check your phone throughout the day? We live in a time where our...

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  • Apr152016
    quote

    “The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.”

    – Peter Drucker

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  • Apr152016
    Emojis in digital marketing

    The rise of emojis in modern digital marketing

    You’ve probably seen them and maybe even used them, now they’re making their way into brand communications as well....

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